At SEGA Corporation, we utilize generative AI as a support tool for developers, aiming to provide better content to our users ...

Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...

Its AI policy is "to improve the efficiency of routine operations" for its developers, but creativity at the core of its ...

BOT or NOT? This special series explores the evolving relationship between humans and machines, examining the ways that robots, artificial intelligence and automation are impacting our work and lives.

By using AI to streamline routine tasks in game development, Capcom aims to enhance human creativity.

Artificial intelligence is no longer the "future" of game development. It’s already reshaping how studios build, ship and scale mobile games. Rather than a theoretical trend or an optional experiment, ...

Initial hype for the console return of Crazy Taxi falls short over fears about A.I. usage. Here's what SEGA has to say.

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. A new GDC survey shows that game developers’ ire toward the use of ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

The upcoming Tomb Raider: Legacy of Atlantis has used AI-assisted tools during development. Developers Crystal Dynamics and ...

Ali Mirsaidi is a partner at the international law firm Perkins Coie and a member of the firm's Digital Media, Entertainment, and Gaming practice group. This article is part of AI Week. Over the past ...

A hot potato: Just because game company executives love AI, it doesn't mean everyone feels the same way. According to a new survey from GDC, over half of game developers think it's having a negative ...