Commentary: Some say Apple is lagging behind in the AI gold rush. I think the company has positioned itself strategically.

For years, Apple has been accused of being one of the biggest stragglers in the AI arms race. Doubters have argued that Apple ...

Modern smartphones rolled out in 2007, the year that fertility rates began falling. Two studies say that is not a coincidence ...

The most valuable asset of Tim Cook's tenure is the reach: anything Apple ships eventually arrives in front of billions of ...

The company stuck to using "Apple Intelligence," referencing its own proprietary AI, rather than the two-letter acronym and ...

At WWDC, Apple touts Siri AI, demoing its more expressive voice and vast integration. But regulatory spats overseas mean its ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. This voice experience is generated by AI. Learn more. This voice ...

The Sunday of Memorial Day weekend is always the biggest day of the year for motorsport fans. It’s even called the “Greatest Day in Motorsport." This is because fans get a full day of racing action, ...

Apple Vision Pro users can access eye-tracking-based wheelchair controls, while accessibility support across iPhone, iPad, Mac, Apple TV, and visionOS has also been expanded. New AI-Powered ...

The streaming service Apple Music today shared an open letter with music labels and industry partners entitled ‘What We’re Doing to Keep Music Fair’, reaffirming its commitment to help the music ...

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Macworld reports Apple unveiled new accessibility features for iOS 27 and other OS updates, leveraging Apple Intelligence for enhanced user experiences. Key additions include sign language ...